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BYD’s Denza Eyes Europe Car-Finance Unit to Rival BMW, Mercedes
Source: Bloomberg
Automotive & EVCompany FundamentalsAntitrust & Competition
BYD’s premium Denza brand may establish its own car-financing operation in Europe as soon as next year. The move could support Denza’s challenge to premium automakers BMW and Mercedes-Benz, though the plan is prospective and no financial details were provided.
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