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SAM Pushes Innovation: Can New Cocktails & Coolers Gain Traction?
Source: zacks.com
Product LaunchesConsumer Demand & RetailCompany Fundamentals
Boston Beer is broadening its portfolio beyond traditional beer through Sinless Vodka Cocktails and LYTT Electric Coolers. The launches could diversify the company’s exposure to alcoholic beverages, but the article indicates that meaningful sales-volume contributions are likely to take time.
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