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Market Impact: 0.12
MS NOW Wants to Turn Its Viewers Into a Fandom
Source: WIRED
Media & EntertainmentTechnology & Innovation
Cable news network president Rebecca Kutler plans to use the network's large television and online audience to build a fan community. The initial initiative will allow viewers to chat with Rachel Maddow, signaling a push toward more interactive audience engagement. No financial metrics, guidance, or expected revenue impact were disclosed.
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