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Soccer Star Mbappé Leaves Nike to Sign With On
Source: youtube.com
Product LaunchesMedia & EntertainmentConsumer Demand & Retail
French soccer star Kylian Mbappé, 27 and the World Cup’s all-time goal leader, is leaving Nike to sign with Swiss sneaker maker On. The high-profile athlete endorsement could strengthen On’s global brand visibility and competitive positioning in football-related footwear and apparel, while representing a modest reputational loss for Nike.
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