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Market Impact: 0.18
Only 11% of Marketers Expect Google Search to Be Their Customers' Main Starting Point in Two Years
Source: Newswire
Artificial IntelligenceTechnology & InnovationCorporate Guidance & Outlook
An ACCESS Newswire survey conducted at HubSpot UNBOUND 2026 found that 71% of respondents named AI assistants as their preferred alternative, while 80% said they are already reallocating budget toward that shift. The results indicate accelerating enterprise adoption and spending behind AI-assistant technologies, though the survey alone is unlikely to materially move broad markets.
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mildly positive
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