Only 11% of Marketers Expect Google Search to Be Their Customers' Main Starting Point in Two Years

An ACCESS Newswire survey conducted at HubSpot UNBOUND 2026 found that 71% of respondents named AI assistants as their preferred alternative, while 80% said they are already reallocating budget toward that shift. The results indicate accelerating enterprise adoption and spending behind AI-assistant technologies, though the survey alone is unlikely to materially move broad markets.