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Quartile Becomes a Technology Partner Supporting Advertising in ChatGPT

Source: PR Newswire

Artificial IntelligenceTechnology & InnovationConsumer Demand & Retail

Quartile announced a technology partnership to extend its AI-powered retail-media advertising capabilities into conversational discovery. The initiative combines advanced advertising technology with Quartile's customer strategy teams, potentially expanding its offering for retail-media clients. Financial terms, expected revenue impact, and the identity of the partner were not provided in the available text.

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