Philips and Disney announced that Disney animated characters and stories will be incorporated into Philips Ambient Experience for MRI across medical facilities in 87 countries. The partnership is aimed at improving the patient experience during imaging procedures, especially for children. The announcement is positive for Philips’ healthcare imaging offering and highlights a consumer-friendly innovation, though the immediate market impact is likely limited.
Philips and Disney announced that Disney animated characters and stories will be incorporated into Philips Ambient Experience for MRI across medical facilities in 87 countries. The partnership is aimed at improving the patient experience during imaging procedures, especially for children. The announcement is positive for Philips’ healthcare imaging offering and highlights a consumer-friendly innovation, though the immediate market impact is likely limited.
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