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TransUnion Unveils Transaction Matching to Help Merchants Recognize More Customers

Source: globenewswire.com

Product LaunchesTechnology & InnovationConsumer Demand & RetailCybersecurity & Data Privacy
TransUnion Unveils Transaction Matching to Help Merchants Recognize More Customers

A new solution links in-store purchase activity to persistent identities, allowing merchants to recognize shoppers who were previously unknown to them. The article provides no company, pricing, adoption, or financial-impact details.

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