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Market Impact: 0.15
TransUnion Unveils Transaction Matching to Help Merchants Recognize More Customers
Source: globenewswire.com
Product LaunchesTechnology & InnovationConsumer Demand & RetailCybersecurity & Data Privacy

A new solution links in-store purchase activity to persistent identities, allowing merchants to recognize shoppers who were previously unknown to them. The article provides no company, pricing, adoption, or financial-impact details.
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