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Market Impact: 0.3
Mbappe boosts On's brand visibility, but hurdles to soccer success remain
Source: reuters.com
Product LaunchesConsumer Demand & RetailMedia & Entertainment
On Holding signed French soccer star Kylian Mbappe, raising the Swiss running-shoe brand's profile as it expands into soccer. The high-profile athlete partnership could strengthen On's brand visibility and support its push into a new footwear and apparel category.
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