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Salesforce Buying Customer Engagement Firm Braze for $5.6 Billion
Source: pymnts.com
M&A & RestructuringTechnology & InnovationCompany Fundamentals
Salesforce announced a planned $5.6 billion acquisition of customer engagement platform Braze. Salesforce president of applications and marketing Patrick Stokes said the deal is intended to help businesses make more of customer interactions; the article provides no terms beyond the purchase price or expected market reaction.
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