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TTD Expands Pharma Reach: Can New Healthcare Integrations Drive Growth
Source: zacks.com
Healthcare & BiotechTechnology & InnovationProduct Launches
The Trade Desk (TTD) is expanding its healthcare advertising capabilities through integrations with Veeva Crossix and IQVIA. The partnerships provide pharmaceutical advertisers with more granular campaign measurement and media-optimization tools, potentially strengthening TTD's positioning in the regulated healthcare-advertising market.
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