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WPP opens London hub in bid to produce faster, AI-assisted ads
Source: reuters.com
Technology & InnovationMedia & EntertainmentProduct Launches
WPP opened a London production facility, the first in a planned global rollout, to meet demand for high-quality advertising content produced and deployed rapidly across social-media and other platforms. The initiative signals investment in scalable, faster-turnaround ad production, though no financial targets, costs, or revenue impact were disclosed.
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