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Salesforce to Buy Braze for $5.66B, Expanding Real-Time AI Marketing
Source: marketbeat.com
M&A & RestructuringCompany FundamentalsTechnology & Innovation
Salesforce said it intends to acquire customer-engagement platform Braze in an all-cash transaction valued at approximately $5.66 billion in enterprise value. The deal would expand Salesforce’s marketing offerings with real-time, mobile-focused customer engagement capabilities.
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