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Market Impact: 0.05
Gong cha Turns 20 with a Month Long Birthday Celebration
Source: PR Newswire
Consumer Demand & RetailProduct Launches
Gong cha will mark its 20th anniversary on Sept. 15 by giving customers a limited-edition Birthday Boba Bottle with orders of its Birthday Drink. The promotion is a consumer-engagement and brand-marketing initiative, with no disclosed financial impact or operating metrics.
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