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Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV
Source: globenewswire.com
Artificial IntelligenceTechnology & InnovationProduct LaunchesMedia & Entertainment
Magnite introduced an industry-first agentic integration through Magnite Orchestration to automate local linear advertising purchases. The platform claims to reduce a multi-week buying process to hours, potentially improving operational efficiency for local TV ad buyers.
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