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Citi Unveils Citi Commerce Media Platform In U.S.
Source: Nasdaq
Product LaunchesFintechConsumer Demand & Retail
Citigroup's U.S. Consumer Cards unit launched Citi Commerce Media, a platform intended to help brands target customers at key stages of their purchasing journey. The initiative expands Citi's consumer-card monetization and advertising capabilities, though no financial targets or immediate revenue impact were disclosed.
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