Sinch AB: Shoppers are cautious about AI, but confident when it has a job to do

Sinch research surveying 2,501 consumers ahead of Black Friday and the holiday season found mixed attitudes toward AI: shoppers retain broad concerns but show high confidence in AI for specific, practical uses. The findings suggest retailers and brands may gain greater consumer acceptance by deploying AI in clearly defined, utility-focused customer interactions rather than broad or opaque applications.