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Internal docs show how David Ellison wants Paramount+ to transform as his WBD mega-deal draws near

Source: businessinsider.com

Media & EntertainmentTechnology & InnovationCompany Fundamentals

Paramount+ is pursuing new streaming features aimed at increasing user engagement and improving monetization, according to an internal initiatives list. The report indicates Paramount is prioritizing product enhancements to strengthen the platform's commercial performance, though no financial targets, launch dates, or specific feature details were provided.

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