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U.S. Joint Industry Committee Re-Certifies Comscore, iSpot and VideoAmp for 2026-2028 Term, Publishes New Report to Increase Currency Transparency
Source: PR Newswire
Media & EntertainmentTechnology & Innovation
The U.S. Joint Industry Committee announced a new “How a Number Is Made” report intended to give media buyers and sellers a common framework for evaluating how certified audience-measurement currencies construct estimates. The release references Comscore, iSpot and VideoAmp, but provides no financial results, commercial terms, or quantified market impact.
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