MikMak Unveils Major Platform Enhancements, Including New Capabilities Powered by SPINS Point-of-Sale Data, to Drive Brand Sales Across Agents, Media, and Stores

MikMak, a SPINS company, announced platform enhancements integrating store inventory and sales data with AI-powered commerce enablement, measurement, planning and optimization tools. The company said the upgrades are intended to help brands drive and measure incremental growth, but the excerpt provides no financial metrics, customer commitments, or quantified performance impact.