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How soccer's crypto sponsorship gold rush unraveled
Source: CNBC
Crypto & Digital AssetsInvestor Sentiment & PositioningRegulation & LegislationMedia & EntertainmentCompany Fundamentals
The crypto crash has unraveled multimillion-dollar soccer sponsorship deals tied to fan tokens, driving token prices down sharply and intensifying scrutiny of how clubs use digital-asset programs. The article highlights heightened reputational and regulatory risk around club–token relationships, signaling caution for future partnerships and token-linked revenue models.
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