"CHARMIN WIPES OUT BEARS" Ad Campaign Alerts Consumers to P&G Trashing Canada's Boreal Forests to Make Toilet Paper

Environmental groups launched the "Charmin Wipes Out Bears" and "Charmin Wipes Out Forests" advertising campaigns, alleging that Procter & Gamble's toilet-paper supply chain contributes to destruction of Canada's boreal forests. The campaign creates reputational and ESG-related risk for P&G's Charmin brand, though the article provides no financial impact, company response, or operational changes.