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From the Octagon to the Aisle: UFC® and FoodStory Brands Launch Main Event™ Protein Bars
Source: Business Wire
Product LaunchesConsumer Demand & RetailTravel & Leisure
FoodStory Brands and UFC launched Main Event, a performance-nutrition protein bar developed with UFC’s Performance Institute. The partnership expands UFC-branded consumer products into the sports-nutrition category, but no financial terms, sales targets, or distribution details were disclosed.
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