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Sinch AB: Shoppers are cautious about AI, but confident when it has a job to do
Source: PR Newswire
Artificial IntelligenceConsumer Demand & Retail
Sinch AB released research of 2,501 shoppers ahead of Black Friday and the holiday season, finding a nuanced attitude toward AI. Consumers retain broad concerns about AI but show high confidence when it is applied to specific, practical shopping-related tasks. The release highlights potential for targeted AI adoption in retail communications rather than unqualified consumer acceptance.
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