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Market Impact: 0.12
Nexxen Expands Programmatic Access to High-Attention Pause Ads
Source: GlobeNewswire
Technology & InnovationMedia & EntertainmentProduct Launches
Nexxen expanded activation access for premium pause-screen advertising inventory from DIRECTV Advertising, Philo and other providers through its SSP and leading DSPs, including Simpli.fi. The update broadens programmatic ad-buying distribution for connected-TV pause inventory, but the article provides no financial metrics, revenue impact, or customer-volume data.
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