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YouTube Inks Amazon Partnership to Boost Online Shopping Bet

Source: Bloomberg

Consumer Demand & RetailTechnology & InnovationCompany Fundamentals

YouTube named Amazon.com as a new affiliate partner in YouTube Shopping, reinforcing YouTube’s strategy to treat e-commerce as a key growth bet. While no financial terms were disclosed, the partnership signals expanded monetization opportunities and could be modestly supportive for Amazon’s retail/media commerce ecosystem.

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