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Ambani’s Streaming Site Eyes Millions of Indian Diaspora

Source: Bloomberg

Media & EntertainmentConsumer Demand & RetailTechnology & Innovation

JioHotstar, India’s largest video streaming platform, is making its first overseas push by launching in the UK, Canada, and Singapore to target the growing South Asian diaspora. The move aims to reach millions of potential viewers and expand audience growth internationally, but the article provides no financial metrics or guidance to quantify near-term impact.

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